Why Social Media Should Matter to the Finance Office

Many constituents are using some form of social media. While the idea of using social media in your office or department to communicate and engage with taxpayers may seem daunting, it’s actually easy and in many cases, free. Before diving into what to post, how, and why, this session will first introduce you to the social media platforms available, their audiences, and features. After the introduction, you’ll learn basic steps for creating a page, department guidelines, and setting up a strategy for success when it comes to having a two-way conversation with your community. Whether you work in the finance, budget, or treasurer’s office, there are easily accessible tools to enlighten citizens on what you do, why you do it, and how it can benefit them.
Interactive Internet training
Online registration not available.

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